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Citroen/ movement
Movement has to do with time and space, displacement and change, transformation and the body.
A small car is placed on a surface into which a loop of a found film of a road is projected. The video is so effective to portray the car movement that it actually feels like the car is travelling through the road. This creates an embodied experience for the viewer, who finds himself transported, moving along with it.
This piece is about a road trip, but further more about possibility, the chance to go anywhere, to keep on moving; it’s about the journey, the movement, and the transformation.

Heineken/ entertaining

For Heineken I created a surreal universe inside of a box with built-in speakers. The starting point for this piece was music, rhythm, but furthermore, the possible images that could be behind that. So what begins like a play of lights transforms into an unexpected narrative as the speakers start filling up with beer. Suddenly we are able to look inside of them and witness this underwater / under beer life that inhabits this device as it is revealed through the apertures of the speakers.

Kellogg’s/ sunny

Kellog’s makes me think about mornings, the beginning of the day. So I wanted to portray an abstraction of that beginning, through the creation of different scenarios for that same situation. So, I though about windows as a way to look into this new day. Using the cereals boxes as frames, I built six different windows, putting screens inside of them that show a common view, but from different angles.

L’Oreal / parisienne

The function of memory implies the production of objects, which are not static repositories but dynamic triggers of perception through which remembrance is activated. For this piece I’m creating a story, combining super 8 found footage film of Paris from the 50s and 60s with a (fiction) video of the girl that we can assume is shooting the film. The images are mapped into a small structure of transparent plexi-glass cubes, having all the scenes projected at the same time. Projecting into these plexi-glass cubes creates the illusion of the images being contained inside of them. So, the film and the story are deconstructed and put back together allowing all the moments to coexist in an intimate web of time and space.

Little Memories I from andrea wolf yadlin on Vimeo.

Little Memories II from andrea wolf yadlin on Vimeo.

Little Memories III from andrea wolf yadlin on Vimeo.

little memories from andrea wolf yadlin on Vimeo.

This particular projector was built for the show Winnipeg, the circular exile, at the Museum of Memory and Human Rights in Santiago, Chile, 2010. The idea of the exhibition was to display through different analog devices the image archive and the result of an investigation about both the Spanish Republican exile to Chile and Argentina with the arrival of the Winnipeg to Chile in 1939 and the exile from these 2 countries to Europe in the 70′s, and from this starting point a bigger reflection on what exile means, the consequences of having to leave one’s country and the social and emotional processes involved.

I chose to work with one image and deconstruct it, while it goes through an endless loop – the idea of the circular voyage and the ambivalence between the new country and the desire to return to the old land. The yearning and the unfulfilled desire to return home.

Format and dimensions: installation + 35mm film projection, 28 x 27 (+ projection)
Original Image: Carlos Slepoy personal Archive

projector for winnipeg, the circular exile, chile 2010 from andrea wolf yadlin on Vimeo.

self_not, self-portrait exercise from andrea wolf yadlin on Vimeo.

self portrait exercise

Sans Soleil, Chris Marker

remembering & forgetting from andrea wolf yadlin on Vimeo.

remembering & forgetting 1 is a dynamic video made with processing that uses found-footage and live recovery of twitter posts that include the words “I remember when”. This video deals with the different media that we have to try fix our memories into any kind of support and the tension with the inevitable fleeting moment, and hence, forgetting. As time passes, the found-footage image becomes more blur and the text from the twits gets bigger to the point where none of them is recognizable; so, as memory, it has to be re-written to become clear again.

Sans Soleil, Chris Marker

remembering & forgetting 2 from andrea wolf yadlin on Vimeo.

remembering & forgetting 2 is a dynamic video made with processing that uses material from a documentary by Chris Marker on the last days of President Salvador Allende in Chile and live recovery of twitter posts that were used to organize a manifestation in Moldova in 2009. This video deals with the different media that we have to try fix our memories into any kind of support and the tension with the inevitable fleeting moment, and hence, forgetting. As time passes, the documentary image becomes more saturated and the text from the twits gets bigger; our memory of past events is distorted by time. At the beginning of Le Tombeau d’Alexandre, Marker quotes George Steiner: It is not the literal past that rules us, but images of the past.

Furthermore, Marker points out the nature of images as a representation. In his film Sans Soleil, Hayao Yamaneko, a friend of the narrator, has created a machine that manipulates images – basically a synthesizer that he calls The Zone in homage to Tarkovsky – so images become less deceptive. At least they proclaim themselves to be what they are: images, not the portable and compact form of an already inaccessible reality.

barco from andrea wolf yadlin on Vimeo.

This video is made with openframeworks, using a frame blending mode that distorts the passing of the boat, allowing us to see only the trace of it.

airplane_multipleScreens from andrea wolf yadlin on Vimeo.

airplane multiple screens first iteration